All That You Wanted To Know About Business Loans!

Business loans are generally sought by:

  • The existing, well established business organizations
  • The organizations who are starting–up new business project

The most convenient mode for getting business loans are the Banks. However, at times, the organizations seeking business loans can be deprived of the same, due to various reasons.

Keys to qualify for a business loan:

  • Ensure you have good credit history – The credit history is reflected in the credit score. Your credit record should hence be clean.
  • Repayment – the organization seeking the loan should essentially have the ability to repay the loan. While applying for a business loan you should be able to exhibit to the money lender, be it a bank or any other institution that you are willing and capable of repaying the loan. If the money lender is a bank it will generally look for past three years –
    • Personal tax returns
    • Balance sheets
    • Profits and loss statements
  • Sources of Collateral –It is advised that a minimum of 3 collateral resources should be shown to the lenders so that you can ensure your application for a business loan is not rejected. These are:
    • Assets – Lenders would in actual fact, like to see if you have assets with resale values which meet or exceed the total amount of loan.
    • A blanket lien against the business assets may be required. It provides maximum protection to the lenders which subjects the borrowers to give the borrowers all the assets, in order to satisfy the debt.
    • Personal guarantees – Lenders can provide personal assets to the potential lender which would eventually exhibit your seriousness to make this business proposition a success.

In short, one just needs to demonstrate financial responsibility to the potential money lender.

  • Business Plan – The effectiveness of the business plan is another necessary requisite. The plan should be practicable. The necessary expertise to make the proposition work should be handy.

It is advisable to start with an institution that you already are associated with for getting a business loan.   Rejections are possible initially however if above mentioned points are in check you wont have much of a problem in getting a business loan.

Web Hosting – An Overview

What is web hosting?

A web hosting is a type of internet business that allows individuals to host a personal web page or companies to host or store their website pages on a public server via World Wide Web. Anyone who wants to put their website online or store it on a public server has to go through a web host. It may also include email services and domain name registration.

Web hosting provider

Web hosting companies provide server space for individuals or companies who do not have their own web servers. Web host provides many facilities like internet connectivity, data center space and high speed web servers. High speed web servers allow the people to surf and download anything from your website. You can use your own PC as a web server but your hardware should be powerful and internet network should be of high-speed connection.

The most common practice is renting a server from the Internet Service Provider. Internet service provider provides internet services at very high speed and their web servers are powerful. Choosing the right web host is very critical, depending on the requirements of your web site. The web host you choose must meet all your requirements, such as the software that you will use in your website, the expected traffic, storage of and access to media files etc.

Domain name:

Choosing a good and meaningful domain name gives easy access to your website. The domain name should be short and easy to remember and must reflect the purpose of your website.

Types of hosting:

  • Free hosting: it is good only for personal websites and not for business. Free web hosting services come with limited services and/or unwanted advertisements.
  • Shared hosting: in shared web hosting your web site is hosted with many other web sites. It is shared with many other customers, so you don’t have to pay a big amount. It is cost effective.
  • Dedicated hosting: it is very powerful and gives you access to your own server. All resources and software are dedicated for your use. This is good for business web sites. But it is quite expensive.
  • Collocated hosting: this hosting allows you to place (locate) your own purchased server at a data center. It is similar to dedicated hosting, with the difference being that you own the computer instead of renting it.


How E-mail Marketing Helps to Grow Your Business?

E-mails are known to be a ubiquitous medium of online communication. There would hardly be any individual who is without an E-mail identity. They are easy to use and you don’t need to be an expert to draft an email. A good amount of money is being spent on this medium of online marketing these days. Reports estimate that in the United States the investment on email marketing would increase up to $2.468 billion in 2016 from the last year’s expenditure of about US$ 1.51 billion.

There is a constant threat to the organizations depending upon e-mail marketing from the social media. Integrating social media with e-mail marketing can bring in favorable results. A link to social media profiles can facilitate more business.

Why should one opt for e-mail marketing?

  • E-mail marketing is a tool that is cost effective.
  • It does not require any technical expertise as it is quite easy to use
  • This medium is comparatively affordable
  • Fastest medium of face to face interaction

Keys for effective e-mail marketing:

  • Personalize the content – not only in the body but in the subject line as well – tailored tone works best.
  • The content of the mail should be precise – never make it lengthy or elongate the content. 40 – 50 words (characters) are more than sufficient. Capitalization, italicization and excessive punctuations should be avoided.
  • The content should be very attractive with colors and bulleted points to make it appealing for the potential customers. Flashy backgrounds can be avoided as it tends to distract.
  • New subscribers/ potential clients/customers can be greeted with a welcome note.
  • Be regular – It takes time to build a company name, keep on blogging and be consistent.
  • Most importantly know your clients – be aware of their needs.

Before sending any marketing e-mail to promote your business ensure that you have the adequate permissions for sending it.

Two important points to note here: Make sure there is a forward link that will allow the receiver to send it across to any of his or her peers or potential clients, a link that reaches out to social media (Facebook, Twitter, etc).

Go on, draft an email.

Good luck.

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